Professional Sales Channel Management, March 8



Building sales through structured and enabled professional channel management processes

Professional Sales Channel Management (PSCM) arms channel sales managers with the processes and tools they need to drive results through indirect channel partners. While many companies have developed formal processes for their direct sales teams, few have designed a structured and systematic approach to managing their indirect sales channel partners. By using the processes and tools in this workshop, companies can leverage proven best practices to drive the performance of their indirect channel partners.

Who should attend?
Sales executives, sales managers, and salespeople who work with indirect channels and want to …

Improve performance through their channel partners
Implement an indirect sales channel management process
Provide their teams with the tools that enable them to consistently evaluate and manage their channel partners
What will I learn?

During this interactive session, participants will learn how to use proven channel management practices, processes, and tools. The workshop topics include:

The role of the channel manager
The channel management process
Assess, plan, and optimize (including FL&A’s Channel PartnerlyticsTM)
Target and recruit
On-board and ramp-up
Train and support
Manage and grow
Management process
Time allocation and focus
Location: Westin Hotel, Itasca, IL (about 5 miles west of Chicago O’Hare Airport)

2018 Schedule: March 8, June 7, October 11

Price: $ 995.00
We also offer the following discounts:

15% to “active clients”
15% for early registration
10% for multiple attendees
10% for multiple workshops
If you would like to register for our Professional Sales Channel Management workshop, please contact Tyra Gibbs at 312-558-4830 or, seats are limited.This workshop is facilitated by Jim Fogarty and Bob Segal, Senior Principals of Frank Lynn & Associates with combined channel management experience of over 40 years from a diverse group of industries.

This workshop is also available for in-house presentations. To discuss this opportunity, please contact Jim Fogarty at